This isn't the first time we've seen bad apps pre-installed, as Lenovo famously shipped the "Superfish" malware with brand new PCs. Users with affected phones will see popup ads and other annoying problems, and because the adware is installed on a firmware level, it's incredibly difficult to remove. The researchers found adware installed mostly on devices not certified by Google from manufacturers like ZTE, Archos and myPhone. That's actually the case with hundreds of different smartphones, according to Avast Threat Labs. Even if you're careful about avoiding sketchy websites and apps, there's nothing you can do if your smartphone has malware built in.
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